Post Malone’s love of Bud Light is well known to his legion of fans. So when his favorite beer joined the hard seltzer craze, we knew we needed to find out how his brain was coping.

AICP

Highsnobiety

Slate

NPR

NYT

Vox

Forbes

Billboard

Variety

A TV campaign we made for Delta. 

This also ran on planes before every in-flight movie. 180 million people fly Delta every year so according to the laws of math and butterflies, at least 167 of them watched this spot on a 14+ hour flight as they slipped into an Ambien-induced fugue state and watched Bride Wars 2 on repeat. I love my job.

AICP

D&DA Wood and Graphite

Cannes Shortlist

One Show Merit

Clio Shortlist

Ad Week's Ad of The Day

FastCompany's Top 5

A great big award-winning effort from team Axe to hijack the “Metaverse” hype train and get every Fortnite fan thinking about their favorite bodyspray.

A lot of creative hands and eyeballs shepherded this work to fruition. I helped at the very beginning to develop and sell in the initial concept.

One Club

Fast Company

Passengers rarely bother to open the airline safety card, despite being asked to by a flight attendant smiling so widely their jaw might dislocate.

So in Delta’s latest Safety Video, we opened up the safety card for everyone and explored the weird little world inside.

We rolled out a slew of Dilly Dilly content over the course of three NFL games on Thanksgiving day.

After many disturbing hours of research into the teenage male brain, we uncovered that the one thing Gen-Z guys want more than sex is to actually feel close to someone. And nothing pulls people closer quite like scent.

AdWeek

The Source

Rap Up

An OOH idea for the pitch that wound up getting made into a Super Bowl spot.

“In the minutes since I heard Brian Cox ASMR a Mickey D’s commercial, I’ve found a new lease on life. Life can give me the occasional gift. Life can surprise me.” - Esquire

A lot of people had a hand in this campaign, the first McDonald’s work out of the gates from WKNY.

My partner and I jumped in as the creative leads on the production, where we came up with and sold through the idea of Brian Cox as the voice of the campaign.

AdAge

Time

Reddit

During the Oscars, we rolled out the Safetys, a safety video masquerading as an award show awarding the greatest performances in Delta Safety Video history.

Mashable

Creativity

Axe wanted to launch its new line of premium fragrances by “owning premium,” but not your momma or your daddy’s premium.

So we looked at the world of premium through a Gen-Z lens, and teamed up with 4PF (Four Pockets Full) frontman, Lil’ Baby to bring that world to life.

Turns out, 61% of Seattleites are transplants. So we enlisted the moms of these transplants to talk about all the flights Delta was adding out of Seattle, in a campaign reminding them to fly back home.

We did some stunts, and across the city, we handed over Delta OOH spaces to moms, who eagerly reminded their kids to visit more often.

AdAge

Adweek

Chicago Tribune

TAXI

The Upper East Side isn’t exactly known for its great design scene.

So when the Cooper Hewitt reopened its doors on the Upper East Side, we created a site-specific OOH campaign that gave them a voice and something to say to other neighborhoods.

Adweek talked about it

This guy got mad

2020. A year that can only be described as a dumpster fire of turd sandwiches involved in a train wreck. And for sports fans, it was even worse. So when leagues finally started to return, Bud Light was there to welcome fans back.

This one ran during the Nationals v. Yankees season re-opener, the first major game to be played in the U.S. since the pandemic began.

As you fall down your next YouTube rabbit hole, you might just see these Delta pre-roll spots down there with you, asking why you're in a rabbit hole and not out experiencing what the world has to offer.

Delta wanted to promote their Seattle Seahawks sponsorship, so we invented a new product for the most rained-on fanbase in the league.

The Beer Poncho is the only poncho on the market capable of protecting your beer while you sit for hours on end in the rain. In Seattle, a city famous for its rainfall and disdain for umbrellas, it was just what people needed.

When I arrived at W+K as an intern, one of my first assignments was writing product copy for GAP's website. 

Here are some of the lines we managed to sneak through.